Many SEO agents list tiered "packages", commonly offered at three price points levels, that include INFORMING you of their assessment regarding your website's problems, or negative ranking factors.

when shopping a web consultant, the consultancy rate listed typically does not include resolution of issues, but merel advisement. Some SEO Consultants follow up their reports with a work proposal, while others may refer out to an affiliate. Referral fees can range from 30% to 70% of initial work orders.

Currently effective search optimization techniques exclude massive "reciprocal" ;ink builiding campaigns. Although two way links may at times be considered on an individual case by case basis, you will score higher SEO points with a high quality and relevant profile of incoming, one way backlinks from authroritative websites within your keyword market and industry. Direct two way links between your website and another of equal or lesser Page Rank dilute the potential value of the incoming backlink, if a large portion of your links are reciprocal.