microformats & rdf_a

RICH SNIPPETS

iCalendar Conversion | hCards | vCards | hAudio | hCalendar | hReviews | google microdata tips

Micro-tagging certain data for improved Google indexing effectuates SEO gains & enhanced visibility

san diego websites and microdata terminologoy

METADATA GETS A SEMANTIC MAKEOVER

? why include micro-data ? Specifying, tagging, classifying, and minutely detailing identifiable and referential elements of website content is currently one of the most impactful methods for getting your website good graces with Google, and possibly a little favoritism in the SERPS for semantically related keywords.

Define ¹ Apply ² Reference ³ Semantic Vocabulary Data

SEO & RICH SNIPPETS: BENEFITS TO WEB DESIGN & SEO CLIENTS

advantages

The more precise and interpretable your website's content is to Google, the more likely your site will be ranked favorably for relevant search queries.

By correctly marking up a website with MetaData (Microdata: RDF, RDFa, Microformats, Rich Snippets, Kml, etc.), your website is confirming that it represents a certain industry, business, product (at a specified price range, if applicable), in a certain locality or geographical radius, affiliated with brands, people, concepts, websites, and more.

Google is highly encouraging the use of metadata by content providers. It is reasonable to surmise conforming websites will be rewarded as current, technically correct, properly coded, and of a higher quality and more trustworthy than sites that don't provide the MicroData Google seeks for fortifying their Machine Language database. Google Places relies on KML Data Web resources, such as the title, author, modification date, content, and copyright information of a Web page.

types of semantically identifiable data: what can be tagged?

data ontology

The classes, descriptions, and properties defined are dictated by the semantical reference language type and that language's inherent regulations and vocabulary protocol.

The point of all this markup is increased relevancy and search engine query results inclusion for website owners.

Microdata presents an attractive opportunity for providing specific info to Google, while receiving very detailed coverage of events, business details, pricing, reviews, etc. to prospective clients and customers.

RECOGNIZED MICRODATATTRIBUTES ARE NOW ESTABLISHED FOR:

who

people: a person
or people
authors
contributor
publisher
friends
relationship
social media connection
professionals
role player
a group
organization
business
company
student body
family
friends
authors
webmasters
association
entity, etc.

LOCATION ATTRIBUTES:

where

: a structured, physical address:
*adr, .street-address
.locality: [ city | town | village ]
.region: [ prefecture | state | county ] & .postal-code & .country-name
* .tel = [telephone number], as well as
geo: [ latitude | longitude ] positioning as well as
electronic contact info: [ eMail address | fax | url ] and more.

EVENT ATTRIBUTES:

when

sometime: summary: [ name of the event ];
url [website related to the event ];
location [ nesting organizational | address microdata applicable ];
start date, end date, event duration, event type
[ musical, carnival, parade, demonstration, etc ];
geo [ latitude & longitude of event's location on atlas ]; and
photo [ descriptive image of event ].

MICRODATA LANGUAGES:

Microformats

Of the three most widely used metadata micro-tagging formats, the most established and widely used micro-semantic language is Microformats.

Microformats is based on classification of html tags, commonly nested div and span tags, as well as paragraphs and lists.

Microformats, one of the original metadata languages, is best known for promoting hCard and vCard configurations.

MICRODATA TERMINOLOGY:

MetaData Benefits to Our Clients....................................: The more precise and interpretable your website's content is to Google, the more likely your site will be ranked favorably for relevant search queries.; By correctly marking up a website with MetaData (Microdata: RDF, RDFa, Microformats, Rich Snippets, Kml, etc.), your website is confirming that it represents a certain industry, business, product (at a specified price range, if applicable), in a certain locality or geographical radius, affiliated with brands, people, concepts, websites, and more.; Google is highly encouraging the use of metadata by content providers. It is reasonable to surmise conforming websites will be rewarded as current, technically correct, properly coded, and of a higher quality and more trustworthy than sites that don't provide the MicroData Google seeks for fortifying their Machine Language

MICROFORMATS

Of the three most widely used metadata micro-tagging formats, the most established and widely used micro-semantic language is Microformats.

Microformats is based on classification of html tags, commonly nested div and span tags, as well as paragraphs and lists.

Microformats are most prolific for the original use of the hCard and vCard configurations.

Original Microformat Products

hCards | vCards

hCard version 1.0.1, a derivative and close cousin of the vCard, is essentially a vCard compatible and interoperable "variation" of Apple's Address Book application software application coding.

hCard: the vCard's Html Counterpart:

hCard is interoperable with vCard, a format of that is index friendly to search engine spiders, Macintosh Operating Systems, Contact Databases and Address Books such as Outlook, Outlook Express, as well as popular browsers.

Microformats are most prolific for the original use of the hCard and vCard configurations.

hCard is html and php friendly, so it can be used to represent people, relationships, employees, authors, social media contacts, professional affiliates, and even companies, groups, and organizations.

hCard fully replicates and mirrors the vCard specifications, which increases its usability and convenience as a web based method of micro-specification of data types, names, addresses, phone numbers, email addresses, websites, birthdays, time spans, and modifiers. This data can be seamlessly extracted from common, pre-established identifiers used to describe the referenced information. It becomes useful and seamlessly integrates

The hCard is modeled after the vCard, and is synonymous and congruent in every way.

For the sake of simplicity, hcard is considered a vcard, and vcard is a form of hcard. They are identical as far as functionality and attributes.