1. REDESIGN. To begin properly equipped, almost every legitimate SEO who is going to perform work on your website, emphasis on "work', will propose redesigning your website prior to commencing the SEO project beyond consultancy analysis services. Why? Because applying SEO to an improperly constructed website is analogous to pushing a truck uphill. Starting out on the right foot, or wheels in this analogy, is required...unless you don't mind pushing deadbeat trucks up the grapevine [I-5 N]. Start with the proper vehicle...a race car. A clean, mean, lean, competing machine.

* When will an SEO NOT set a redesign prerequisite as a condition of proposed SEO?

a. When a website is brand new and void of problems and obstacles, or...

b. When proposed SEO is limited to consultancy, analytical, and diagnostic services ONLY. When the SEO is not committing to produce any results or effects, and her finished product is only informational in nature. When no actual WORK, or LABOR is involved. In summary, the SEO consultant is charging you for the time necessary to evaluate your SEO project. This is a justified expense, but will not in itself solve any problems or improve your performance.^

^ What differentiates an SEO who will WORK on your website vs. an SEO you have hired who won't? Very Important: An SEO assuming the role of Consultant and / or Analyst, will typically NOT include any onpage or offpage modifications that result from analysis and related reports, if applicable. Many SEO agents list tiered "packages", commonly offered at three price points levels, that include INFORMING you of their assessment regarding your website's problems, or negative ranking factors. The consultancy rate listed does not include actually relieving you of these issues, but merely to advise you. Some SEO agents will follow their reporting methods with a proposal for administering recommended techniques and measures, others may refer you to an affiliate or alliance to perform the labor specified in their assessment of your site. Often, a referral fee ranging from 30% to 70% is withheld by the consultant, if the labor is "subcontracted" to their connection.

2. SETUP ANALYTICS & TRACKING: Once the website is designed per SEO best practices, it should be established on Google Analytics, and coded accordingly for tracking. Depending on the scope of your project, complexity, targeted keyword phrases, breadth, budget, goals, and determined measuring techniques, it may call for extended analytic services from commercial web properties, etc.

3. APPLY GOALS & DETERMINE MILESTONES: Determined from the website's "Most Wanted Response", or ultimate objective; [sales of products, services, inquiries, contact acquisition, affiliate referrals, etc.]. Filters, goals, landing page optimization, traffic sources, keyword performance, and reporting will be engineered to measure progress and attainment of goals.

4. RESEARCH & A/B TESTING TO IMPROVE CONVERSION: Once specific metrics are in place to reflect effective conversion, we will apply A/B testing to optimize and improve any variables, content, offers that reflect abandoned sales, common exit pages, reasons for site visitor bounce incidents, and bottlenecks.

5. OPTIMIZE & ADJUST: If statistics reveal pages and / or features that can be further optimized for response speed, performance, conversion, and calls to action, improvements are applied iteratively.

1. REDESIGN. To begin properly equipped, almost every legitimate SEO who is going to perform work on your website, emphasis on "work', will propose redesigning your website prior to commencing the SEO project beyond consultancy analysis services. Why? Because applying SEO to an improperly constructed website is analogous to pushing a truck uphill. Starting out on the right foot, or wheels in this analogy, is required...unless you don't mind pushing deadbeat trucks up the grapevine [I-5 N]. Start with the proper vehicle...a race car. A clean, mean, lean, competing machine.

* When will an SEO NOT set a redesign prerequisite as a condition of proposed SEO?

a. When a website is brand new and void of problems and obstacles, or...

b. When proposed SEO is limited to consultancy, analytical, and diagnostic services ONLY. When the SEO is not committing to produce any results or effects, and her finished product is only informational in nature. When no actual WORK, or LABOR is involved. In summary, the SEO consultant is charging you for the time necessary to evaluate your SEO project. This is a justified expense, but will not in itself solve any problems or improve your performance.^

^ What differentiates an SEO who will WORK on your website vs. an SEO you have hired who won't? Very Important: An SEO assuming the role of Consultant and / or Analyst, will typically NOT include any onpage or offpage modifications that result from analysis and related reports, if applicable. Many SEO agents list tiered "packages", commonly offered at three price points levels, that include INFORMING you of their assessment regarding your website's problems, or negative ranking factors. The consultancy rate listed does not include actually relieving you of these issues, but merely to advise you. Some SEO agents will follow their reporting methods with a proposal for administering recommended techniques and measures, others may refer you to an affiliate or alliance to perform the labor specified in their assessment of your site. Often, a referral fee ranging from 30% to 70% is withheld by the consultant, if the labor is "subcontracted" to their connection.

2. SETUP ANALYTICS & TRACKING: Once the website is designed per SEO best practices, it should be established on Google Analytics, and coded accordingly for tracking. Depending on the scope of your project, complexity, targeted keyword phrases, breadth, budget, goals, and determined measuring techniques, it may call for extended analytic services from commercial web properties, etc.

3. APPLY GOALS & DETERMINE MILESTONES: Determined from the website's "Most Wanted Response", or ultimate objective; [sales of products, services, inquiries, contact acquisition, affiliate referrals, etc.]. Filters, goals, landing page optimization, traffic sources, keyword performance, and reporting will be engineered to measure progress and attainment of goals.

4. RESEARCH & A/B TESTING TO IMPROVE CONVERSION: Once specific metrics are in place to reflect effective conversion, we will apply A/B testing to optimize and improve any variables, content, offers that reflect abandoned sales, common exit pages, reasons for site visitor bounce incidents, and bottlenecks.

5. OPTIMIZE & ADJUST: If statistics reveal pages and / or features that can be further optimized for response speed, performance, conversion, and calls to action, improvements are applied iteratively.

Demographic driven advertising campaigns are generally targeted toward predetermined market sectors that are more apt to buy, or likely to need, the products and services offered.

Demographic persona profiles are often combined with purchase history and tendencies, as well as the buying patterns prevalent in profiles with shared commonalities. A few general examples of demographic criteria that comprise marketing intelligence variables include:

• age group
• gender
• affluence
• education
• occupation
• head of household
• zip code or perfecture
• nationality
• marital status
• activity level
• family size
• health status
• habits
• consumption
• entertainment needs
• travel frequency
• vehicle status
• credit risk level

One generality that we can say about the leaders in web readership today is that the ones who are running these websites pay attention to their analytics. In many cases, Google Analytics is used to determine how a website is performing and if they are converting traffic or not.

Here are some ways you can use Google Analytics to determine how your website is performing.First, compare the number of visits with the number of page views. Visits refers to individuals that are visiting your site. Page views refers to how many pages were looked at on your site in the time period. If you have a significant number of page views with a smaller number of visits, your content is likely capturing the visitors and keeping them on your site.

Another number to look at for this piece of information is the Bounce Rate. The bounce rate is the percentage of visitors who looked at one page on your site and then left it. The lower the bounce rate, the better your site is performing.Also, you can look to see where the traffic is coming from. Important if you are driving traffic from an email campaign or from a posting on another web site. Indicates where the readers are coming from to analyze how well your campaigns are doing. By learning where the readers are coming from, properly market to the type of people that is coming to your site. Ultimately, website conversion comes down to understanding readers. With an analytics program like Google Analytics, it's a much clearer picture of who they are.

Demographic Prediction: Auto predictions of person's sex, income, age, etc. based on their web usage.

Commercial Intention Prediction: Anticipates and reacts based on target's keyword queries and urls visited

Seasonal Search Volume Forecasting: Predict volume and nature of search queries based on seasons, holidays, weather, etc.

TTD: Time to Decision, relating to the minutes, hours, or days that lapse, on average, for a user to convert or firmly decide against purchase [targeted ad goal].

Entity Analysis: Identifies places, things, names, that are relevant references to a query, and keeps words that comprise the entity together. For example, the phrase "sea world hotels and inns" would be parsed "sea world", as the words would lose meaning if not kept as a unit, then hotels and inns are served in relation to proximity to sea world.

Keyword Performance Forecast:Predicts the search volume and persona profile that will transpire over any given time for a unique combination of keywords and demographics. Also provides Click Through, or CTR [Clicks to Impression] ratio forecasting.

KPI Keyword Performance Indicator, a method of establishing relevant campaign metrics and gauging methods for assessing success.